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4DX: The Future of Cinema

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4DX is the newest technology in delivering a fully immersive cinematic experience, which will advance the traditional movie theater experience from watching the movie to almost living it. Inside the 4DX auditorium there are motion chairs and environmental effects such as wind, bubbles, mist, and scent which work in sync with the action on the screen. The motion chairs are equipped with state of the art mechanics that allows them to move up and down, left and right, and backward and forward which mimics movement such as driving, fighting, and flying. With this technological ingenuity, the 4DX designers have been able to completely transform the visual limits of the movie industry into a revolution of cinematic submersion.

Sadly, this incredible movie experience does come with a high price of about $28 per ticket. This may seem like an unreasonable amount of money to spend to watch a movie, but you have to remember that you are not watching the movie you are living it through 4DX theater automation. The technology is intriguing and attracts the curiosity and money of cinematic enthusiasts, which has yielded great success in 4DX theaters.

The internet, television, Netflix, and streaming videos on demand are threatening movie theater business and creating a loss of jobs as theater workers are let go and replaced with less expensive automative ticket dispensers. 4DX was created in an attempt to boost the movie theater industry’s revenue, considering it has dropped significantly in the past few years, by getting people off their couches and back into the theaters. After attracting much attention and interest worldwide, 109 4DX auditoriums have been built across 26 nations, they are most commonly found in South Korea and China. The American company, Regal Cinemas, plans to adopt the technology and create at least twenty auditoriums in the United States, in cities such as Seattle, Orlando, New York, and Los Angeles.

So far, responses to the new technology have been good and most blockbuster movies shown on 4DX screens have performed much better than normal theaters. People are looking for an amusement park experience where they can be fully immersed in entertainment, and 4DX cinemas can create this environment.

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